• Cost per lead (CPL)
  • Lead close rate
  • Cost per acquisition (CPA)
  • Average order value (AOV)
  • Conversion rates by channel
  • Conversion rates by device
  • Exit rate
  • Blog click-through rates
  • Customer lifetime value (CLV)
  • Net Promoter Score (NPS)
  • Time invested in project/campaign vs. returns
  • Traffic to lead ratio.
  • Return on Ad Spend (ROAS).
  • Overall revenue.
  • Customer retention rate.