Digital marketing is an umbrella term to promote and support your business in the online sphere. It is an extremely competitive and rapidly shifting industry, so you must have to educate yourself regarding how search engines and social media marketing works. It is a low-cost business and is scalable. You can start your digital marketing campaign by launching your website and improving your social media presence. You can hire experienced professionals to do competitor research and build a portfolio. And most importantly, you can utilize different online platforms to promote your company, brand, products and services.